Meet Your New Copywriter
Hi. I'm Pamela A. Winikoff, an award-winning business communications writer and founder of PAW Communications. I help companies like yours create the marketing, positive publicity, and compelling content that sets them apart from the competition.
My mission is to help you grow your business by developing the content assets that resonate with your key audiences. I take pride in helping my clients, both large and small, strategize, design, implement, and manage their communications to achieve the highest possible return on investment.
Everyone has a story. Here's mine.
I grew up in a musical family. My dad was a virtuoso violinist turned mathematics teacher. My mom was a poet who wrote down her verses and perceptions about the world on small scraps of paper she placed in the pages of hardcover books. My older brother played the piano at Carnegie Hall accompanied by a full orchestra at age seven. My younger brother regularly brought home handmade crafts he designed in shop class. After a few years of studying the violin, I turned to the guitar with visions of becoming the next commercial folk singer. But that didn't happen.
Instead, I composed lyrics, poetry, short stories, and love letters, and relished in opportunities to write term papers on classics like The Canterbury Tales, The Leonore Overture, and VanGogh's Stary Night. You could say, writing was in my DNA.
As an English Literature major, I went on to earn an MBA and became a corporate communications professional who's authored numerous published articles and marketing assets for companies across a wide range of industries. I'm also a lifelong athlete and finisher of countless marathons and triathlons who approaches each and every project eager to go the extra mile to satisfy my clients' needs.
Over the years, I've enjoyed creating content that informs, amuses, delights, and inspires action. In short, I love helping my clients gain favorable press, expand into new markets, cross-sell products, enhance their brand's perception, and accelerate their growth.
Meet the Team
Cats are naturally curious, resourceful, elegant, and smart. I've been around them most of my life. Just like these magnificent creatures, I'm agile and adaptive. I work with big companies, small companies, start-ups, agencies, and everything in between.
Why Choose PAW Communications?
- Over 25 years of marketing, copywriting, content creation, and PR experience
- Skilled in transforming technically-complex subjects into reader-friendly content assets
- Strong track record pitching reporters and generating feature-story placements
- Deadline-driven and budget-conscious
- Creative, research-driven, and resourceful
- Quick on the uptake, I'm also creative and resourceful
- I love helping clients grow and be successful!
Testimonials
"Pamela was a joy to work with and brought her professionalism and editorial eye to every project.
She handled many demanding tasks all at once and never missed a beat."
"The consummate professional who's always been quick to help me out any time that I needed assistance with an article.
I can count on her with a quick, correct answer."
"She asks all the right questions and takes the initiative to get the info she needs to write content.
She spans the ability to write technical and marketing content which is a great plus!
"I was impressed at her organizational skills and enthusiasm. Pamela always found the answer and
followed up on everything. A true business partner."
"Pamela is a detail oriented self-tarter with a great industry background, excellent communications skills and she is a professional writer. She is competent, dynamic, thorough, and accurate. A true professional."
"Pamela was a great Corporate Marketing resource that supported our remote division. She immediately connected with our local Marketing Manager and assisted in strategic, timely communications for our product line announcements, both internally and externally. Pleasant, collaborative and detail-oriented, she is a strong asset to any organization."
"Pamela and my agency worked very closely promoting thousands of products, corporate events and announcements as well as trade shows. She is a superb manager that juggles many different projects and in turn, works with my staff to prioritize and delegate tasks and assignments."
"I had the great privilege of working with Pamela, a resourceful, organized, creative and a delightful communicator.
Her creative writing abilities are unrivaled."
"One of the most professional public relations people I've had the pleasure of working with over the last decade. She sets the bar, and very few even come close to reaching her level of ability."
"Pamm earned our confidence after a few initial assignments and we started engaging her at every opportunity"
"In the 11 years we worked together, she led the PR function as a one-person operation and made key product, market, and business initiatives far more successful."
"She amazed us all with her ability to quickly turn around complex topics and distill them down to concise, targeted messages. Her writing is persuasive, evokes emotion and is always relatable to the reader."
"I admired her ability to ask questions, adapt, and bring effective contributions to the work. Although we worked together remotely, her positive attitude and friendly demeanor came across both phone and video conference meetings."
"She makes the words come together so easily to tell a story. She is magical"
Let's Make Things Happen!
PAW Communications has completed projects for:
